Coffee shop feasibility study and business plan

Investment, running costs, cost per cup and break-even, written so you can decide before you sign a lease.

  • Start-up budget and running costs
  • Sales scenarios and break-even
  • Investor-ready business plan
Ahmed Hussain planning a café budget and menu costing on a laptop

Service 08

Feasibility & business plan: what it is and who it’s for

A coffee shop business plan in Pakistan is only useful if it is written before the lease is signed, while the numbers can still change the decision. Too many plans are produced after the money has been committed, to justify a choice rather than test it. This service tests the idea first: what it will cost to open, what it will cost to run each month, how many cups you need to sell to cover those costs, and what happens if sales come in slower than hoped.

The work is done by Ahmed Hussain, a Lahore-based coffee consultant who has worked café bars in Saudi Arabia and Pakistan and launched Retrograde Coffee in Lahore, so the assumptions come from how cafés really trade rather than from a template. The finished plan is written for you to decide with, and in a form you can share with partners, investors or a bank anywhere in Pakistan.

What you get

What you receive

  • 01

    Start-up budget

    A line-by-line estimate of the investment needed to open, with indicative ranges and a contingency for overruns.

  • 02

    Running costs

    A monthly operating budget covering rent, salaries, utilities, ingredients, packaging, fees and maintenance.

  • 03

    Sales scenarios and break-even

    Cautious, expected and strong sales scenarios, with the number of cups per day needed to break even in each.

  • 04

    Cost per cup model

    Costed recipes for your core drinks so the margin in the plan matches what the bar will actually make.

  • 05

    Investor-ready business plan

    A written plan covering concept, market, location, operations, team and financials, ready to share with partners or lenders.

  • 06

    Go or no-go summary

    A short, plain summary of the risks and what would need to be true for the café to work.

How it runs

How feasibility & business plan works

  1. Brief and site details

    You share the concept, the site or sites you are considering, the rent on offer and your budget range.

  2. Cost research

    Fit-out, equipment, staffing and running costs are estimated for your city and area, with current supplier input where possible.

  3. Sales and break-even

    Sales scenarios are built from the site, seating, opening hours and menu, and the break-even point is calculated.

  4. Plan and review

    The written plan is delivered and reviewed with you, including what to change if the numbers do not work.

The start-up budget, line by line

Most first-time owners budget carefully for the visible parts of a café, the interior and the espresso machine, and underestimate everything around them. A complete start-up budget for a café in Pakistan should cover at least the following.

Budget lineWhat it includesWhat is often missed
Lease costsAdvance rent and security depositLandlords commonly ask for several months up front
Fit-outCivil work, electrical, plumbing, finishes, furnitureUtility upgrades and drainage for the bar
EquipmentEspresso machine, grinders, fridges, ice maker, brewersWater treatment, stabilisers and small tools
Power backupUPS, generator or solar, wiring and changeoverFuel and maintenance once trading
Licences and registrationsFood authority licence, tax and local permitsTime taken, not only fees
Pre-opening costsHiring, training, salaries before opening, initial stockWasted stock during training and soft launch
Launch and marketingSignage, photography, social media, opening eventsOngoing spend after the first month
ContingencyA reserve for overruns and slow early monthsUsually left out entirely

Every figure in the plan is given as an indicative range that varies by supplier and area, because a fit-out in a prime part of Lahore or Karachi costs very differently from one in a smaller city. Imported equipment also moves with the dollar rate, so quotes are dated and rechecked before the plan is finalised.

Running costs that surprise first-time owners

Electricity is the most common shock. Air conditioning, chillers, ice makers and an espresso machine running for long hours through a Lahore summer produce bills far higher than in winter, and tariffs have risen sharply in recent years. A generator adds diesel and servicing on top. The plan models summer and winter months separately rather than averaging them.

Other costs that deserve a line of their own include annual rent increases written into most leases, delivery app commissions, card payment fees, sales tax on services, repairs and filter changes, and the cost of replacing and retraining staff when people leave.

Sales scenarios and break-even

A plan that shows only one sales forecast is a wish, not a plan. The break-even calculation used here is simple and easy to check:

  1. Add up fixed monthly costs: rent, salaries, utilities, loan payments and fixed fees.
  2. Work out the average contribution per order, which is the average bill minus ingredients, packaging and variable fees.
  3. Divide fixed costs by contribution per order to get the orders needed each month.
  4. Divide by trading days to get orders per day, then compare that number with the site’s realistic footfall and seating.

The plan then runs cautious, expected and strong scenarios, and shows how long the investment takes to recover in each. If break-even depends on the strong case, that is a warning to renegotiate rent, change the concept or walk away. Accurate drink costs come from menu development and costing, and the wider steps of opening are covered in the coffee shop setup service. For an outline of what a good plan contains, read the guide to a coffee shop business plan in Pakistan, or book a consultation to start with your own numbers.

FAQ

Feasibility & business plan: questions

Still unsure? Ask Ahmed on WhatsApp.

  • It varies widely with the city, the area, the size of the unit and the standard of fit-out. A small takeaway counter needs far less than a large sit-down café in a prime location, and imported equipment costs move with the dollar rate. The feasibility study gives indicative ranges for your specific site, which vary by supplier and area.

  • It can be, but profit depends on rent, sales volume, drink margins and cost control rather than on coffee being popular. Many cafés struggle because rent is too high for the sales the site can realistically produce. A feasibility study is designed to find that out before you commit.

  • Yes. The plan is written in a clear format with the start-up budget, running costs, sales scenarios and break-even, which is what partners, investors and lenders usually want to see. Banks may have their own forms and requirements, which the plan can be adapted to support.

  • It depends on how quickly site details and supplier quotes become available. A focused study for one site can usually be completed within a few weeks. If a landlord is pressing for a decision, an early summary of the key numbers can be prepared first.

Keep exploring

Related services and guides

  • Ahmed Hussain at the bar of a café he helped set up, beside the espresso machine

    01

    Coffee shop setup

    From concept and location to opening day: a complete plan for a café that works from the first cup.

    Learn more
  • Ahmed Hussain finishing a signature coffee drink at a coffee event

    03

    Menu development & costing

    Signature drinks and a menu priced for margin, with recipes your team can repeat on a busy evening.

    Learn more
  • Ahmed Hussain locking a portafilter into an espresso machine during equipment setup

    04

    Equipment selection

    The right espresso machine, grinders, water filtration and brewers for your volume and budget.

    Learn more

Coffee consultant by city

Ready when you are

Let’s build the café you keep sketching on napkins

Tell Ahmed where your plan stands today. You get a clear next step within one working day.