Coffee shop business plan in Pakistan: costs, margins and break-even

Laptop and a latte on a café table while planning a coffee shop budget

A useful coffee shop business plan in Pakistan answers one hard question before you spend the money: can this café pay its rent, salaries and electricity bill out of the cups it will realistically sell? Everything else in the document, from the mood board to the logo, matters far less than that answer.

This article works through the numbers in the order an investor or partner will ask about them: start-up costs, cost per cup, monthly fixed costs, break-even and payback, then how to stress-test the plan against the dollar rate, milk prices and a slow first quarter. Every figure here is an illustrative planning range for 2026. Your area, landlord and suppliers will change them, so replace each one with a current quote.

What the plan is really for

Owners usually write a business plan because a partner, investor or bank asks for one. The more important reader is you. A plan built honestly will tell you whether to sign the lease on the Gulberg unit or walk away, whether a kitchen is worth the extra investment, and how many months of losses you can survive.

The plans that cause trouble tend to share the same mistakes:

  • Starting from the profit the owner wants and working backwards to the number of cups needed
  • Assuming the café is busy from week one instead of building up over several months
  • Leaving out the rent advance and security deposit, which can tie up a large amount of cash
  • Pricing equipment and imported beans at today's dollar rate with no buffer
  • Forgetting sales tax, card fees and delivery app commissions when calculating margin

If your numbers only work when everything goes right, they do not work.

Start-up costs: where the money goes

The table below shows how start-up spending typically splits for a small to mid-size café of around 1,000 to 1,500 square feet with seating and a light kitchen. The ranges are deliberately wide because finishes, equipment tier and landlord terms vary so much.

ItemIndicative range in 2026 (PKR)Notes
Rent advance and security depositSeveral months of rentNegotiable, varies by landlord and area
Fit-out: civil, electrical, plumbing, furniture, signageRoughly 5 million to 15 millionBiggest variable after rent
Espresso machine, grinders, brewing equipmentRoughly 2.5 million to 8 millionImported, moves with the dollar rate
Kitchen equipment and refrigerationRoughly 1.5 million to 6 millionMuch lower for a coffee-and-pastry concept
Stabilisers, backup power, water filtrationRoughly 1 million to 4 millionDepends on generator or solar choice
POS, CCTV, sound, networkingRoughly 0.3 million to 1 millionCheck PRA POS integration requirements
Opening stock, crockery, smallwares, uniformsRoughly 0.5 million to 1.5 million
Licences, design fees, consultancy, pre-opening marketingRoughly 0.5 million to 2 million
Working capital reserveThree to six months of fixed costsNot optional

Add your actual rent advance and reserve to the subtotal, and you will usually land somewhere between the low teens and the forties in millions of rupees for this size of café. A kiosk can be a fraction of that. Get at least two quotes for every line above PKR 500,000. Our guide to choosing an espresso machine and grinder explains why the equipment line is so sensitive to the dollar rate.

Cost per cup: the number most plans skip

Many plans in Pakistan use a single "food cost 30%" assumption for everything. That hides the details that decide your margin. Cost your main drinks individually. Here is an illustrative takeaway latte using a locally roasted specialty bean:

ComponentQuantityIndicative cost (PKR)
Espresso18 g of beans at roughly PKR 9,000 per kgAbout 160
MilkAbout 200 ml at roughly PKR 280 per litreAbout 55
Cup, lid and sleeveOne setAbout 40 to 70
Wastage allowanceAround 5 percentAbout 15
TotalAbout 270 to 300

If that latte sells for PKR 850 before tax, the direct cost is roughly a third of the price. For dine-in you lose the cup and lid but add washing, breakage and a little more milk. Iced drinks need ice, a bigger cup and a straw. Your figures will differ, which is the point: plug in your actual supplier prices and recipe weights.

Two further costs sit between the menu price and your margin. Card payment fees take a small percentage of every card sale. Delivery platforms charge a commission that can remove a large part of the margin on a drink, so check the current terms with each platform and consider a separate delivery price list. Menu pricing in more depth is covered in the article on café menu pricing in Pakistan.

Monthly fixed costs

Fixed costs are what you pay whether you sell ten cups or a thousand. This is one hypothetical example for a mid-size café; yours could be half or double.

Monthly costIllustrative figure (PKR)
Rent500,000
Salaries for around 8 to 10 staff650,000
Electricity, gas, water and generator fuel300,000
Internet, POS and software subscriptions25,000
Maintenance, filters and servicing40,000
Marketing100,000
Cleaning, accountant and miscellaneous85,000
Total1,700,000

Electricity deserves its own line in your plan. AC running through a Lahore or Multan summer, plus an espresso machine heated all day, can produce bills well above what owners expect, and generator fuel during outages adds more. Ask a nearby business of similar size what they pay in June, not in February.

Loan repayments and partner profit shares are not operating costs, but they are cash leaving the business. Show them separately so everyone sees the true monthly requirement.

Working out break-even

Break-even is the point where contribution from sales covers fixed costs. The simplest version for a café:

Break-even items per month = monthly fixed costs ÷ average contribution per item

Contribution is the price before sales tax, minus direct ingredient and packaging costs, minus card fees. Using the illustrative figures above, suppose your average item sells for about PKR 800 before tax and costs about PKR 300 in direct costs and fees. Each item contributes roughly PKR 500.

PKR 1,700,000 ÷ 500 = 3,400 items per month, or around 113 items a day over 30 days.

Now ask whether that is realistic for your site. Count footfall at competing cafés nearby at the times you plan to trade. A café selling 113 items a day is not breaking any records, but one that is still selling 50 a day in month four is in serious trouble.

Payback

Break-even is not the same as recovering your investment. If the café sells around 150 items a day, it brings in roughly 4,500 items a month, contributing about PKR 2.25 million against PKR 1.7 million of fixed costs. That leaves around PKR 550,000 a month before tax and debt. On a PKR 25 million investment, payback would take more than three and a half years. That is the honest scale of the business, and it is why rent and fit-out discipline matter so much.

Stress-testing the plan

A plan is only as good as its worst reasonable case. Build these scenarios into your spreadsheet:

ScenarioWhat movesSensible response
Rupee weakens against the dollarImported beans, equipment parts, syrupsLock prices with suppliers for a period, review menu prices quarterly
Milk price increaseCost of every milk drinkRecost recipes, adjust milk-heavy drinks first
Annual rent escalationFixed costsNegotiate the escalation rate before signing
Slow first three monthsCash reserveKeep reserve of three to six months of fixed costs
Summer electricity peakUtility billsInsulation, efficient AC, solar where practical
Key barista leavesQuality and speedWritten recipes, cross-training, a retention plan

Tax and registrations to budget for

Your plan should show prices and margins on the right side of sales tax. In Punjab, restaurant services fall under the Punjab Revenue Authority (PRA), and the rate, any concession for card payments and POS integration requirements have changed over time. You will also need FBR registration and an accountant who understands both. Confirm the current rules with the PRA or a tax adviser rather than relying on what another café owner told you last year.

Budget for the accountant's fee, any POS integration cost, and the time it takes to file. These are small lines compared to rent, but a missed registration can cause far bigger problems than its cost.

What to put in the written plan

  1. A one-paragraph concept: who the café serves, what it sells and at what average bill.
  2. Location analysis: the area, footfall observations and nearby competition.
  3. Menu outline with costed key recipes and target prices.
  4. Start-up cost table with quotes attached where available.
  5. Staffing plan with roles, shifts and salaries.
  6. Monthly fixed cost table.
  7. Sales forecast that ramps up over the first six months.
  8. Break-even, payback and a cash flow for the first 12 to 18 months.
  9. Stress-test scenarios and the response to each.
  10. Funding structure: owner equity, partners and any loan.

Keep the written narrative short. Partners and banks read the tables; you should too. Once the plan holds up, the step-by-step guide to opening a coffee shop in Lahore shows how the project moves from paper to opening day.

Getting a plan built properly

Ahmed Hussain is a Lahore-based coffee consultant with years of hands-on café work in Saudi Arabia and Pakistan, and he launched Retrograde Coffee in Lahore, so his plans are built around how a bar actually runs, not just how a spreadsheet looks. If you would like your numbers checked or a full feasibility study prepared, see the café feasibility and business plan service or book a consultation.

Ahmed Hussain

Written by

Ahmed Hussain

Coffee consultant in Lahore. Years behind café bars in Saudi Arabia and Pakistan; launched Retrograde Coffee in Lahore; beverage expert at Monin Pakistan events.

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FAQ

Questions readers ask

Still unsure? Ask Ahmed on WhatsApp.

  • As an indicative range in 2026, a small to mid-size café with seating often needs somewhere between the low teens and the forties in millions of rupees, including rent advance and working capital. A kiosk or takeaway counter can need far less. Area, fit-out quality and equipment tier make the biggest difference, so build your plan from current quotes.

  • It can be, but margins depend on rent, volume and cost control rather than the coffee price alone. Coffee drinks carry a healthy gross margin, yet rent, salaries and electricity are heavy fixed costs. A plan that shows break-even within a realistic number of daily sales is the best test.

  • Divide your monthly fixed costs by the average contribution per item sold, where contribution is the price before tax minus ingredients, packaging and card fees. Then divide by the number of trading days to get a daily target. Compare that target with the footfall you have actually observed near your site.

  • Include the concept, location analysis, costed menu, start-up cost table, staffing plan, monthly fixed costs, a sales forecast that ramps up, break-even and payback, cash flow for at least a year, stress-test scenarios and the funding structure. Keep the narrative short and let the tables do the work.

  • Restaurant and café services in Punjab generally fall under the Punjab Revenue Authority, alongside FBR registration for the business. Rates, card payment concessions and POS integration requirements have changed over time. Confirm the current position with the PRA or a qualified tax adviser before you finalise prices.

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